Monisha Parker

We typically hear the word “brand” when talking about goods and services. I am a strong advocate for personal branding. Your personal brand encompasses your unique set of skills, experiences, values and relationships that both set you apart from others and lead to establishing new relationships. Y… Read More

Last month the NWSidebar posted a great blog entitled “The Evolution of Online Marketing for Lawyers: Don’t Get Left Behind.”  The post talked about the importance of lawyers implementing online marketing tools to grow their business. The blog post offered a few tips to help attorneys ge… Read More

Does this sound like your morning routine? You stepped off the elevator and headed to your office where you dropped your bags and went off to make your first (but certainly not your last) cup of coffee for the day. Upon returning to your office, you sat down to read emails and listened to messages, all while … Read More

Here you are, your first year of law school. Whether it’s everything you dreamed it would be or you find yourself constantly asking “what was I thinking?”, you’re here and soon you’ll be able to proudly declare that you survived your first semester of law school. Between contract l… Read More

Millennials are the fastest growing segment of workers today, and their numbers are increasing. Traditionalists and Boomers are working longer and the dynamics of the workplace are changing. Boomer bosses who are married to tradition are managing ambitious Millennials who are out to change and conquer the worl… Read More

Although being a solo practitioner comes with many challenges; one of the greatest advantages lies in being able to establish your firm’s culture. Building your brand is going to be an important part of growing your clientele. Here are some tips for solos on how to successfully build your personal brand:… Read More

Whether large or small, law firms are looking for ways to incorporate video content in their websites, e-newsletters and social media.  For most law firms, producing video content begins with a phone call to a video production company. For Lawyers Mutual, it started with the old supply room. Let’s re… Read More

Resources available to law school students through Lawyers Mutual Read More

Businesses everywhere are beginning to recognize the importance of incorporating social media into their marketing. Although companies see the value in social media, one of the biggest reasons why most businesses don’t have a strong social media presence is time. If time is your concern, here are a few t… Read More

2013 has been a huge year for social media. Here are a few statistics from www.socialmediatoday.com: Of Facebook’s nearly one billion users, approximately 200 million are mobile only. More than 95% of Facebook users log into their account daily 60% of Twitter users log into their account everyday Y… Read More

What are you getting the lawyer in your life this holiday season? Sure it’s easy to go with a new coffee mug or gift card, but we’ve compiled a list of great gift ideas that no lawyer can object. You know what they say, “an apple a year…” well maybe that was a bit of a stretch, … Read More

Whether you have worked as a paralegal for years or just starting out in the industry, this book is a great resource. Behind every great trial lawyer is a team of great staff which includes other attorneys, legal assistants and of course paralegals. This handbook provides valuable tips about the litigation par… Read More

Whether you work in a large firm or you’re flying solo, proper records management is imperative. What exactly does records management have to do with the practice of law? The opening of The Lawyer’s Guide to Records Management and Retention sums it up: “Records management is about client servi… Read More

Marketing is a key part of every business plan; you want to make sure customers know who you are. However, the part many businesses overlook is having a strong sense of who they are as a company and a brand before trying to sell their services and/or products. Internal branding is key. Who you say you are as a … Read More

So you've heard about the 1.11 billion active monthly users on Facebook and the 115 million on Twitter and decided this is something you need to be a part of. You’ve set up a business page with your logo and added a brief description of your company—now what? Many people get excited about the stati… Read More