Monisha Parker previously served as the the Marketing Coordinator for Lawyers Mutual. Monisha connected Lawyers Mutual with our insureds and the legal community through the use of social media.

You could write our next SRC blog post!

Check out this week’s SRC Friday post written by YOU! Yes, you reading this post. Our Student Resource Center was developed with law students in mind and we would love to have law students, new lawyers and law school staff contribute to our SRC Friday posts. Every Friday our blog is dedicated to law scho… Read More

Define your Personal Brand

We typically hear the word “brand” when talking about goods and services. I am a strong advocate for personal branding. Your personal brand encompasses your unique set of skills, experiences, values and relationships that both set you apart from others and lead to establishing new relationships. Y… Read More

3 March Madness Marketing Tips

Tis the season for college hoops. March madness is in full swing. Brackets have been set and offices everywhere are divided. While you’re cheering on your favorite team (or the random bracket pick in hopes of winning the office pool), think about all the marketing lessons to be learned from all the hoops … Read More

In the Lending Library: Power Speak by Dorothy Leeds

We’ve all heard or at some point in our childhood found ourselves chanting, “sticks and stones may break my bones, but words will never hurt me.” By now, life has surely taught us that words can indeed hurt. The words we say, or don’t say and the way we say them can have a huge impact o… Read More

Who gives a Hoot?

Social media marketing has taken the business world by storm. Who would have thought that there would actually be companies that hire people to manage their social media accounts? More businesses, associations and law firms have recognized the power and reach of marketing on social media. Social media allows y… Read More

Riding the technology wave

We live in a technology driven world. A world where a YouTube video can sell millions of pies and your top 5 news stories of the day are summarized in 140 characters on a Twitter feed. It’s amazing to see how much technology has changed the way we communicate, live and work. Technology has given your firm… Read More

Market like a Millennial

There was a time when children were to be seen and not heard. Times have changed and you’d be wise to let the “young folks” have a seat at the table. Millennials are a tech-savvy, enterprising generation who are taking the world by storm. Many businesses have revamped their business models and… Read More

Can’t we all just get along?

Law schools are turning out new lawyers each year who are entering the work force full of ideas and ready to take on the legal problems of the world. However, they’re often entering firms where Boomers and Gen Xers are married to their long standing traditions and not as open to new ideas. Great frustrat… Read More

3 Keys to Better Client Service

There are several factors one takes into consideration when determining what makes a firm successful. For some firms, success is measured by profit and accolades. However there is no profit or accolades if there are no clients. Providing exceptional client service should be high on your priority list. Your dedi… Read More

Something to Blog About

It’s a new year, while the plan is to hit the ground running with new projects, some of us are trying to tie up loose ends from last year. Did you plan on blogging in 2015 but never got around to doing it? Many people see the value of blogging, but don’t sit down to write because they don’t ha… Read More

Networking that’s worth your while

You’ve probably heard enough “networking is important” speeches to carry you through 2016. Networking can be a great tool to gain brand recognition for you and your firm. Networking events also give you an opportunity to meet potential clients and connect with other legal professionals. Howeve… Read More

Is it WORTH it?

There have been a myriad of books written and lectures given about “the keys to success.” Chances are you’ve probably read one of these books (or purchased one that’s collecting dust). I can’t begin to tell you how many ads I see for seminars that are going to help me “unlock… Read More

2016 Marketing Must Haves

2015 is coming to an end. It’s time to start thinking about a new year. Did your marketing miss the mark? Were there items on your list that you just didn’t get around to this year? Here are some marketing must haves to implement in your marketing plan for 2016. Hop on the social media train. If … Read More

Tis the Season: Top 5 Gifts for the Lawyers in your Life

The holiday season is in full swing. What do you plan on getting the lawyers you love? If you’re looking to jingle their bells with a little more than personalized stationery and a new tie, check out these gift ideas: 1)      Tile: No I’m not talking about redecorating thei… Read More