Monisha Parker

The greatest gift you can give this holiday season (and all year long) is yourself! You are the gift that keeps on giving. You possess a set of unique skills, talents and values that no one else can offer. You’re a self-starter, organized and innovative thinker. You have so many wonderful ideas that can g… Read More

The world is a very different place than it was 20 years ago. I would even say it’s a very different place than it was 2 years ago. Technology has thrown our personal and professional lives into overdrive. Dating? There’s a website for that. Shopping? Most of us have started our holiday shopping on… Read More

Most of us love the convenience of being able to manage our personal and professional lives with the click of a few buttons. Birthday wishes, thank you notes and holiday greetings have been consolidated into Facebook wall posts, E-cards and Instagram collages. However, there’s nothing like receiving a ha… Read More

Millennials are the fastest growing population in the work place. More millennials in the work place mean more millennials in the marketplace. Many businesses have revamped their business models, marketing and services based on what appeals to this generation. For many millennial attorneys, the first step in t… Read More

Working in the legal field comes with responsibility and stress for both lawyers and their support staff. Clients are often facing difficult situations. They may be under financial stress, marital discord or suffering from physical injury. What happens when a distraught client calls and threatens to take his or… Read More

There was a time when searching for an attorney was a matter of thumbing through the yellow pages. Today’s clients are conducting google searches, checking out websites, seeking word-of-mouth referrals and checking out your LinkedIn profile. LinkedIn has over 200 million users and remains the most popular… Read More

Website tips to help your firm stand out Your firm’s website is all set up and ready to go. You’ve got your logo front and center. Your attorney profiles have pictures and a few facts. There’s a “contact us” tab and you even have a few testimonials; that’s all you need right… Read More

Whether you’re fresh out of law school or have years of industry experience there’s something about being new to a firm that can rattle your nerves and your confidence. Every firm is different. Being the new guy or gal in the office can be tough. Adapting to a new firm culture, learning new process… Read More

As a marketing professional, you play a very important role in your firm. In many ways you are the voice of the firm. As a marketing professional in a law office you are responsible for what clients see, hear, feel, touch, taste and buy. When it all boils down, effective marketing is all about building and main… Read More

 Many law firms that were once reluctant to hop aboard the social media train have finally done so. We see firms on Facebook, LinkedIn and Twitter. It’s great to see firms flexing their marketing muscles on social media, but sometimes developing content can be a strain. A key to marketing on social … Read More

Many lawyers aren’t interested in spending time blogging and often question its value. I have 2 words: Lee Rosen. At last year’s Raleigh Legal Marketing Association DIY Marketing Seminar, one of the program topics was “Building and expanding your reputation by blogging.” Lee Rosen’… Read More

 Prior to working in the legal industry, I spent 4 years working in the mutli-family housing industry for a property management company. I was responsible for marketing and I enjoyed coming up with new (and budget-friendly) ways to market our properties. One day, it hit me! I drafted a letter to distribut… Read More

Does PR have a place in law firms? Of course. PR is an essential marketing function in all businesses and the practice of law is no different. PR is all about positioning, messaging and promoting your law firm brand. What do you want potential clients, employees and other legal professionals to think about whe… Read More

There was a time when law firms disregarded social media and wrote it off as “child’s play.” My how the tables have turned. Social media is becoming an increasingly important part of marketing strategies. There’s Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, and...Ok, bef… Read More

I’m thinking of a word. It starts with the letter E. It has four letters and has been known to cause grumbling, anxiety and strike fear in the hearts of law students everywhere. Exam time is never a joyous occasion, in fact it’s probably when most law students question why in the world they enrolle… Read More