How to Go Viral on LinkedIn
If you want your LinkedIn posts to go viral, try making them less promotional and more personal.
By emphasizing the “social” aspect of social media, you’re more likely to make real and lasting connections.
“When a piece of content makes a reader or viewer feel a certain way, they are more likely to share it on social media,” according to law firm social media consultant Stefanie Marrone. “That’s why storytelling and being human works and why dry, business and self-congratulatory content doesn’t anymore. That kind of content doesn’t help you stand out. It either blends in with everyone else or it makes you sound too boastful, neither of which are good.”
The key to going viral on LinkedIn, says Marrone, is to not try going viral.
“People want to do business with people they know, like and trust,” she writes in The National Law Review. “Focus on creating on relevant, useful and intentional content on a consistent basis that provides value to your network. Share stories (because emotion is what compels people to take action) and engage authentically.”
Here are some tips from Marrone:
- Post on Tuesday, Wednesday or Thursday from 8 AM to 11:30 AM
- Post consistently
- Like the posts of others in your network
- Comment on the posts of others
- Look for ways to grow your network
- Make it easy for readers to share your content
- Use between three and five hashtags at the end of the post
- Include a Call to Action asking readers to engage further
- Respond to all comments within one hour
- Be authentic
- Post only positive messages
Read “A Guide to Going Viral on LinkedIn” in The National Law Review.
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NC Ethics Opinions on LinkedIn and Social Media
2014 FEO 8 - Accepting an Invitation From a Judge to Connect on LinkedIn
Opinion rules that a lawyer may accept an invitation from a judge to be a "connection" on a professional networking website, and may endorse a judge. However, a lawyer may not accept a legal skill or expertise endorsement or a recommendation from a judge.
2014 Formal Ethics Opinion 8 | North Carolina State Bar (ncbar.gov)
2019 FEO 6 - Offering Incentive to Engage with Law Practice’s Social Networking Sites
Opinion rules that, depending on the function of the social media platform, offering an incentive to engage with a law practice’s social media account is misleading and constitutes an improper exchange for a recommendation of the law practice’s services.
2019 Formal Ethics Opinion 6 | North Carolina State Bar (ncbar.gov)
2012 FEO 8 - Lawyer’s Acceptance of Recommendations on Professional Networking Website
Opinion rules that a lawyer may ask a former client for a recommendation to be posted on the lawyer’s profile on a professional networking website and may accept a recommendation if certain conditions are met.
2012 Formal Ethics Opinion 8 | North Carolina State Bar (ncbar.gov)
2018 FEO 5 - Accessing Social Network Presence of Represented or Unrepresented Persons
Opinion reviews a lawyer’s professional responsibilities when seeking access to a person’s profile, pages, and posts on a social network to investigate a client’s legal matter.
2018 Formal Ethics Opinion 5 | North Carolina State Bar (ncbar.gov)
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