Should Your Law Firm Marketing Plan Include Facebook?
When it comes to marketing your law firm, Facebook might not be a good bet.
That’s especially true if you want exposure to a younger demographic.
TikTok has established itself as a top platform for U.S. teens, while teen Facebook users are fast becoming extinct, says the recent Pew Research survey, “Teens, Social Media and Technology 2.0.”
For years Facebook has been deluged with bad press. Many users have walked away or cut back on their usage. The survey shows why they left and where they went.
Read “Teens, Social Media and Technology 2.0” from Pew Research here.
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NC Rule of Professional Conduct 7.1
Communications Concerning a Lawyer’s Services
A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading. Such communications include but are not limited to a statement that is likely to create an unjustified expectation about results the lawyer can achieve; a statement that states or implies that the lawyer can achieve results by means that violate the Rules of Professional Conduct or other law; or a statement that compares the lawyer's services with other lawyers’ services, unless the comparison can be factually substantiated.
Comment [1] This Rule governs all communications about a lawyer's services, including advertising. Whatever means are used to make known a lawyer's services, statements about them must be truthful.
Comment [2] Misleading truthful statements are also prohibited by this Rule. A truthful statement is misleading if it omits a fact necessary to make the lawyer's communication considered as a whole not materially misleading. A truthful statement is also misleading if there is a substantial likelihood that it will lead a reasonable person to formulate a specific conclusion about the lawyer or the lawyer's services for which there is no reasonable factual foundation. A truthful statement is also misleading if presented in a way that creates a substantial likelihood that a reasonable person would believe the lawyer’s communication requires that person to take further action when, in fact, no action is required.
Source: Teens, Social Media and Technology 2022 | Pew Research Center
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