Erik Mazzone

I got an email this week from an insured who is facing a relatable and common problem for lawyers in 2024: he is in the middle of a big matter involving lots of people inside and outside his firm (clients, experts, opposing counsel, and so on) and he is just getting buried in a blizzard of email.    Read More

You don’t need to have a Ph.D from Slick Marketing University to understand a basic truth in running a small law firm: it is cheaper, quicker and easier to hold on to a good client than it is to find a new one. Now, I know… some practice areas have episodic engagements by nature. You don’t expect criminal or family law clients to be retained for the long term. But those practice areas do have long term referral sources and repeat clients, and a lot of what we’re going to discuss today applies there as well.   Read More

I got a text the other day from a lawyer I know. He’s a tech-forward guy, always looking for a new and better way to do things. For the past few years, he’s been vexed by a piece of law practice that has resisted innovation: note taking.    Read More

Marketing a law practice is a complicated and time-consuming bit of business. It requires a strong set of soft skills to encourage other attorneys and former clients to refer business to you repeatedly, no easy feat in a state with as many lawyers as North Carolina. On top of those soft skills, it also requires at least a modicum of tech acumen to establish and maintain some kind of digital presence that reinforces your in-person efforts.   Read More

In the competitive realm of legal services, understanding client needs and continually improving service quality is essential for sustained success. Implementing a client feedback loop is a critical step in this direction. A well-designed feedback loop enables law firms to gather valuable insights, address client concerns promptly, and enhance overall client satisfaction. This article outlines a detailed process for establishing an effective client feedback loop tailored to law firms.   Read More

There’s an episode of the show Friends that I always think of whenever the topic of quitting arises. Rachel Green and Joey Tribiani are in a sailboat in one of the rivers off of Manhattan and Rachel, who learned to sail as a kid at the hands of her overbearing father, is trying to teach Joey to sail. After a little while in the boat, Rachel starts channeling her father’s crushing authoritarianism. Joey, who is not having nearly the amount of fun he expected to have learning to sail, announces, “I quit.”  Read More

I have a friend who is deeply involved in the world of what is commonly known as “awards travel”. This is the term that is given to a set of behaviors that involves strategically opening, using, and closing multiple credit cards (“churning”) that give users award or travel points in exchange for using the card. Devotees of awards travel tweak the way they use their cards to maximize the value received from their “spend” in the form of travel points.   Read More

A cogent argument could be made that I am not the *perfect* person to write an article on productivity, to-do lists, and generally getting things done. I am not proud to say, I have spent (wasted?) hours and hours of my life reading and rereading books, articles and columns on productivity trying to find the absolute perfect system that will transform me into a productivity god. As those who work closely with me know, this is, ahem, an ongoing effort.   Read More

Hire slow, fire fast. If you read any of the voluminous advice published on hiring, this old bromide is very likely to be the first thing you come across. It’s pretty good advice, if a bit limited. Hiring a person for a law firm is like buying a house: it’s expensive and long-reaching decision that deeply affects your (work) life, and one that is too often made with a process that is ill-defined, rushed and lacking clear markers for success. Read More

When your firm gets to a certain size there is a moment where your job goes from getting stuff done to getting stuff done through other people. Depending on your personality and skill set, this is either pretty good or pretty bad news.  In order to grow your firm to this size, you likely already had to serve as chief marketer, head of legal, director of operations, talent acquisition coordinator, and visionary. Even if many of those roles are now inhabited by other folks on your org chart, you probably had to master those competencies to get where you are. As well as one more: manager. Read More

One of the early jobs I had in my career, I worked for a lawyer who was a terribly smart business owner and as good as anybody I’ve ever known at seeing trends and skating to where the puck is headed. I learned a lot from him, some of it not entirely pleasant to learn, that I’ve carried forward in the years since. One of the relatively few things I saw him get wrong on the business end of his practice was his insistence on never having the firm own real estate. I imagine he looked at the big law firms in the downtown high rises and noted that they rented real their estate and applied the same logic for his firm. For whatever reason, he was dead set against owning real estate.   Read More

My college roommate, Jeff, married into an old New England family that has a beautiful cabin on a lake up in Maine. When I used to live in Boston, and occasionally still if I am just the right amount of shameless, I was able to wrangle myself an invitation to stay there for a night or two.  It’s a gorgeous place up on Belgrade Lakes region – if you think On Golden Pond, you’re not too far off. If you’re younger than 50, replace On Golden Pond with, I don’t know… I am over 50. Just picture a cabin on a lake, preferably not from a horror movie.   Read More

I love photography. Not so much the doing of it as the admiring the finished product of beautifully composed and edited photos. Especially landscape photography.   There was a time – or if I am going to be honest, there have been several times over the past 20 years because it takes a while for a lesson to make a dent in my hard head apparently – where I’ve looked at some beautiful landscape photography and thought, “I might like doing that…” Read More

Most of the successful private law practices in North Carolina and around the US – and I am speaking here about individual lawyers’ practices as opposed to law firms – have been built on the backs of referrals. Referrals from other lawyers, referrals from other professionals serving the same client base, referrals from former clients, or – the gold standard, as many lawyers like to tout – referrals from opposing parties. From whatever source a referral comes, they all share the common trait that someone, somewhere said to a friend, colleague or loved one: “you know who you should call for help with that?” A referral is an implicit endorsement and accelerates trust right at the beginning of a potential client relationship. Compared to a cold call from, say, a Google search, it’s like you start the sales process on third base. So, how does a lawyer set about to generate potential client referrals?    Read More

When you find yourself in a hole and you want to get out, as the saying goes, the first rule is to stop digging.   Nowhere is this more true than in digging out of an altogether too common hole among law firms today: reducing attorney and staff turnover. Employee turnover is expensive, disruptive to workflow, frustrating to clients and damaging to team morale. Not to mention soul-sucking when you have to sit through hour after hour of terrible interviews seeking gamely to replace the person who just left with someone – you are getting the sinking feeling – who won’t be quite as good.   Read More