7 Marketing Tips to End the Year
Want a quick and easy marketing tip to close out the year?
Send emails to five attorneys who know you, like you and trust you. Ask them to write a testimonial for your Avvo profile.
Want another tip?
Attend a networking event in your community this week. Pick one that has little or nothing to do with the law. That way, you’ll meet new people and expand your network.
Those two marketing gems come from Peter Boyd, attorney and founder of Paperstreet, in this article for Forbes.
“As a lawyer, you probably prefer to spend your time assisting clients, but you also know that if you fail to invest enough time and resources in marketing, you may not have any clients to assist,” according to Boyd, a member of the Forbes Business Council. “Fortunately, it is possible to achieve results without breaking the bank or completely erasing productivity.”
Have you checked out Lawyers Mutual Consulting & Services? Founded by Camille Stell, who also serves as president, LMCS is a subsidiary of Lawyers Mutual. Its mission is to help firms build a modern law practice. It does that by offering expert advice and assistance into law firm trends and best practices. Camille and LMCS helps lawyers and firms create strategic plans and succession plans. A popular speaker and writer, Camille loves to guide lawyers through succession planning and into Life after Law. Contact her today.
7 Marketing Tips to End the Year
- Know your USP. “What is your Unique Selling Point?” asks Bryan Mixon for AmazeLaw Marketing. “Remember, people are hiring lawyers to work for them, not the law firm itself. What makes youso special?”
- Claim free listings.Completing your profiles on Google, AVVO and Yelp will provide another way for clients to find you.
- Become a go-to lawyer.From Boyd: “Choose one topic you are always getting asked about by clients. What’s the number one question they ask you? Then, answer it via a medium you are comfortable with like video, social media post or blog post. Don’t Google anything; use your own experience to answer the question.”
- Blog about topics that prospective clients are interested in. How to know what they’re interested in? Do some research into Google keywords. “Use tools like Ubersuggest and Semrushto find keywords to use in your content,” writes Jordan Hobbs for Uptime Practice. “For example, you could find out that the long-tail keyphrase ‘how do I get out of a parking ticket?’ gets a lot of volume. Writing a compelling and optimized piece answering that question (or even putting it in a FAQ) can help you attract new leads. As long as you’re providing high-quality content, Google will reward you.”
- Tell someone thanks. “Thank a referring attorney, thank your assistant, thank the host of the networking event you attended,” writes Boyd. “Send them a handwritten note or offer to buy them lunch. These small gestures make an impression that people don’t forget.”
- Spruce up your website. “First, make sure you use only high-quality photographs and graphics,” according to Uptime Practice. “Second, ensure your website is easy to navigate and includes all of the information someone might be looking for. That includes a contact page, about page, the services you provide, a FAQ, and a testimonials page.”
- Don’t be shy. Ask clients if they or someone they know needs your service.
Sources: Forbes, Uptime Practice, and AmazeLaw
Have you checked out Lawyers Mutual Consulting & Services? Founded by Camille Stell, who also serves as president, LMCS is a subsidiary of Lawyers Mutual. Its mission is to help firms build a modern law practice. It does that by offering expert advice and assistance into law firm trends and best practices. Camille and LMCS helps lawyers and firms create strategic plans and succession plans. A popular speaker and writer, Camille loves to guide lawyers through succession planning and into Life after Law. Contact her today.
