How to Include Voice Search in Your SEO Strategy
Is Siri a key component of your Search Engine Optimization strategy?
If not, your website traffic will likely suffer.
Digital voice assistants like Alexa, Siri and Google Home are increasingly popular, with nearly one in three U.S. households using one. Experts say that by 2024 there will be 8.4 billion digital voice assistants in operation worldwide – greater than the entire world population.
“Voice search’s gradual rise and dominance in the search engine landscape can’t be ignored,” according to Search Engine Journal. “Smartphones, smart speakers, cars, smart TVs, smart home components, wearables, appliances, and other connected gadgets are on the rise. They provide a level of convenience the modern consumer craves.”
“One of the biggest advantages of voice search is accessibility,” according to JD Supra. “For individuals with disabilities or impairments, voice search provides an alternative means of accessing information on the web. This is particularly important in the legal field, where individuals may need … a lawyer during a time of crisis or urgency.”
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6 Tips for Voice Search SEO
Here are some ways to optimize your website for voice mail searches, courtesy of JD Supra:
- Use common keywords and content on your website. “When typing out a search query, individuals tend to use shorter phrases or keywords,” per JD Supra. “However, when using voice search, they are more likely to use conversational language. For example, someone typing might search for ‘lawyer near me,’ whereas someone using voice search might say, ‘Hey Google, can you find me a lawyer nearby?’”
- Employ schema markup and structured data. This will help search engines understand your website content.
- Optimize for local searches: Make sure your firm’s name, physical address and phone number appear prominently on your site.
- Have a robust blog and FAQ page. Provide clear answers to common client questions.
- Make your website responsive. Does it load quickly? Is it easy to read? How does it look on a smartphone screen?
- Tailor website content to your target client. From JD Supra: “[I]f a law firm specializes in personal injury cases, they can optimize their website content for voice search queries related to common personal injury questions, such as ‘What should I do if I’m injured in a car accident?’ or ‘How do I file a personal injury claim?’ By providing specific, targeted answers to these types of queries, law firms can attract potential clients.”
SOURCES: The Impact of Voice Search on Legal SEO | 9Sail - JDSupra
Voice Search: What Is It & How Does It Work? (searchenginejournal.com)
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